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How should an entrepreneur view a customer complaint?

Answer and explanation

Correct answer: Opportunity to improve

A customer complaint may point to a weakness in the product, service, price, behaviour, or delivery. An entrepreneur should understand its cause and use it to improve, so it is an opportunity for improvement. Treating it as a personal insult is incorrect because constructive feedback can improve quality and customer satisfaction. Exam tip: In entrepreneurship, connect customer feedback with improvement and innovation.

Related tags

Home ScienceEntrepreneurshipCustomer ComplaintsCustomer ServiceBusiness ImprovementEntrepreneurship: Definition And CharacteristicsEntrepreneurship Definition And CharacteristicsWorkLivelihood And Career

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