Why is social media increasingly used in election campaigns?

To reach people quickly and at lower cost

Correct answer: A, to reach people quickly and at lower cost. Social-media platforms allow parties and candidates to share messages, videos, announcements, speeches, and campaign information with many users in a short time. Compared with some traditional forms of publicity, digital communication can be relatively inexpensive and can respond quickly to current events. A is correct because speed and broad, comparatively low-cost reach are important reasons for its increasing use. B is wrong because social media cannot make voting legally compulsory. C is wrong because nomination papers are official election documents processed through the prescribed procedure, not printed by social media. D is wrong because voting machines are operated in polling stations by authorised election personnel. Digital messages can inform or persuade, but they may also require careful checking; quick circulation does not automatically make every claim true. Memory cue: social media helps campaigns “reach many, fast,” but verify information.

This is a Class 9 Civics question. Chapter: Electoral Politics. Topic: Nomination of candidates and election campaigns.