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What error occurs when a market survey includes only people who like the product?

Answer and explanation

Correct answer: Sampling bias

Sampling bias occurs when the people selected for a survey do not fairly represent the wider target market. Including only people who already like the product will probably produce overly positive results and hide objections from other potential customers. It is not complete validation, cost control, or market expansion; the evidence is unbalanced.

Related tags

Sampling BiasMarket SurveyCustomer ResearchQualities And Functions Of An EntrepreneurEntrepreneurial Skills IArtificial IntelligenceClass 9 Mcq

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