Two speakers present the same facts but one gives a concrete example. Whose message is more likely to be remembered and why?

Correct answer: The one with an example because it makes an abstract idea concrete

A relevant concrete example connects an abstract fact with a familiar situation, image, or experience. This gives the listener something meaningful to understand and retrieve later, so the example-based message is more memorable. Option B is correct. Brevity alone does not guarantee recall, both messages can be remembered, and loudness is not a reliable substitute for clarity or relevance.