Preparing to provide customers with timely and accurate information during a possible crisis is an example of which function?

Correct answer: Crisis communication planning

Crisis communication planning prepares messages, responsibilities, channels, and timing for informing stakeholders during a disruption. Timely and accurate information reduces rumours and confusion and helps preserve customer trust. Advertising promotes normal demand, production control manages operations, and recruitment planning concerns staffing; none is specifically the planned response to crisis information needs.