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Instead of giving identical service to every customer an entrepreneur set service levels according to their needs. Which function does this show?

Answer and explanation

Correct answer: Customer segmentation and service design

Customer segmentation groups customers with similar needs or characteristics, and service design creates an appropriate offering for each group. Giving every customer exactly the same service may ignore meaningful differences in expectations. Recruitment, accounting, and uniform production do not explain why service levels are being adapted to customer needs.

Related tags

Customer-SegmentationService-DesignQualities And Functions Of An EntrepreneurEntrepreneurial Skills IArtificial IntelligenceClass 9 Mcq

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