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In a visual message, key information is shown in a dark colour and supporting information in a lighter colour. Which principle is being used?

Answer and explanation

Correct answer: Visual hierarchy

The governing concept is visual hierarchy, which arranges information according to its importance. Darker colour or stronger contrast attracts attention first, while lighter colour allows supporting details to remain visible without competing with the main message. Therefore, option A is correct. Sound control concerns audio, personal space concerns physical distance, and verbal feedback concerns spoken communication, so none of those explains the colour-based emphasis.

Related tags

Visual HierarchyColour EmphasisInformation DesignVisual CommunicationCommunication Skills IArtificial IntelligenceClass 9 Mcq

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