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An entrepreneur uses direct questions and surveys to understand customer needs. Which function is this?

Answer and explanation

Correct answer: Customer research

Customer research collects information about buyers’ needs, preferences, problems and behaviour. Direct questions and surveys are primary research methods because information is obtained from customers themselves. The findings can support product design and market decisions. Quality control checks output, training develops employees and distribution moves goods, so option C is the appropriate function.

Related tags

Customer ResearchSurveyMarket ResearchQualities And Functions Of An EntrepreneurEntrepreneurial Skills IArtificial IntelligenceClass 9 Mcq

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