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An entrepreneur rejects a profitable opportunity because it depends on misleading customers. Which quality does this best illustrate?

Answer and explanation

Correct answer: Principle-based integrity

The entrepreneur places honest treatment of customers above an attractive short-term return. Refusing misleading conduct protects trust and shows that decisions are guided by principles even when unethical action could be profitable. Foresight or self-confidence might also be present, but neither specifically explains rejecting deception. Marketing skill concerns promotion, not the ethical standard used to choose the opportunity.

Related tags

IntegrityEthical-DecisionCustomer-TrustQualities And Functions Of An EntrepreneurEntrepreneurial Skills IArtificial IntelligenceClass 9 Mcq

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