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An entrepreneur rejected a popular idea because evidence showed it did not suit the target market. Which quality does this demonstrate?

Answer and explanation

Correct answer: Evidence-based independent judgement

The entrepreneur evaluates the idea using evidence about the intended customers rather than accepting it because it is fashionable or popular. This shows independent judgement supported by facts. Rejecting one unsuitable idea does not mean fearing the crowd, lacking creativity, or avoiding every risk; it means choosing according to market evidence.

Related tags

Evidence-Based-DecisionIndependent-JudgementQualities And Functions Of An EntrepreneurEntrepreneurial Skills IArtificial IntelligenceClass 9 Mcq

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