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An entrepreneur refuses to sell a product because it is unsuitable for the customer's need. Which quality does this show?

Answer and explanation

Correct answer: Customer-centred ethics

Refusing an unsuitable sale protects the customer from spending money on a product that will not meet the need. It also supports long-term trust and reduces complaints or reputational harm. This is customer-centred ethics because the entrepreneur considers the customer's interest even when a sale is possible. It is not evidence of low confidence, and it is broader than sales skill or general risk avoidance.

Related tags

Customer-InterestEthical-SellingTrustQualities And Functions Of An EntrepreneurEntrepreneurial Skills IArtificial IntelligenceClass 9 Mcq

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