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An entrepreneur measures customer satisfaction and product-return rate along with sales targets. Which managerial approach does this illustrate?

Answer and explanation

Correct answer: Multidimensional performance evaluation

A business should not judge performance through sales alone. Customer satisfaction indicates whether the offering creates value, while return rate can reveal quality or expectation problems. Combining these measures with sales gives a broader, multidimensional evaluation. Financial control only would ignore customer and product indicators, and the situation does not describe excessive supervision or informal decisions.

Related tags

Performance-EvaluationCustomer-SatisfactionQualityQualities And Functions Of An EntrepreneurEntrepreneurial Skills IArtificial IntelligenceClass 9 Mcq

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