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An entrepreneur makes the complaint process difficult to reduce recorded complaints. The numbers improve but what may be the actual situation?

Answer and explanation

Correct answer: Customer problems are hidden but not solved

A complaint count is useful only when customers can report problems easily and consistently. If access is deliberately restricted, fewer complaints may reflect under-reporting rather than better service. Problems may remain unresolved, while frustration and silent customer loss increase. The measurement process has been distorted, so improved numbers do not prove improved quality. A is correct.

Related tags

Complaint-MetricsData-IntegrityIntroduction To EntrepreneurshipEntrepreneurial Skills IArtificial IntelligenceClass 9 Mcq

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