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An entrepreneur has a good product, but customers do not know about it. What is the most appropriate step?

Answer and explanation

Correct answer: Use suitable promotion and communication to reach target customers

A good product can succeed only when potential customers know about it and understand its benefits. The entrepreneur should identify the target customers and use suitable promotion, such as clear messages, demonstrations, social media, or local communication. Stopping production, reducing quality, or leaving the market does not solve the information gap. Therefore, option D is correct because promotion connects the product with its intended buyers.

Related tags

PromotionMarketingTarget-CustomersIntroduction To EntrepreneurshipEntrepreneurial Skills IArtificial IntelligenceClass 9 Mcq

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