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An entrepreneur fulfils the promised return policy for customers. Which quality does this demonstrate?

Answer and explanation

Correct answer: Reliability and honesty

Honouring a promised return policy shows an entrepreneur’s reliability and honesty. It builds customer trust and strengthens the reputation of the business. Market research is about collecting information on customer needs and the market, not about keeping a commitment. Exam tip: Link keeping promises, transparency, and customer trust with reliability and honesty.

Related tags

Entrepreneurial QualitiesReliabilityHonestyCustomer TrustReturn PolicyEntrepreneurial SkillsQualities And Functions Of An EntrepreneurEntrepreneurial Skills I

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