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An entrepreneur expanded after observing rapid market growth, but the demand turned out to be temporary. Which assessment was likely weak?

Answer and explanation

Correct answer: Assessment of demand sustainability

A short-lived spike may result from a festival, temporary shortage, promotion, or unusual event rather than a lasting trend. Before expanding, the entrepreneur should examine demand across time, seasons, customer groups, and likely future conditions. This tests sustainability, unlike checking visual details such as colour or logo size.

Related tags

Demand SustainabilityMarket TrendIntroduction To EntrepreneurshipEntrepreneurial Skills IArtificial IntelligenceClass 9 Mcq

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