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An entrepreneur estimates demand only from social media likes. What is the main weakness of this decision?

Answer and explanation

Correct answer: Likes do not guarantee actual purchases

A like may show interest, but it does not prove that someone is willing to pay for the product. Demand estimates should use additional evidence, such as customer interviews, trial sales or purchase data. Therefore, option A is correct: online engagement alone cannot guarantee actual purchases.

Related tags

Demand EstimationMarket ResearchIntroduction To EntrepreneurshipEntrepreneurial Skills IArtificial IntelligenceClass 9 Mcq

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