An entrepreneur analyses customer churn reasons and service costs instead of merely increasing advertising after profit declines. Which mature quality does this show?

Correct answer: Evidence-based analytical thinking

The entrepreneur is investigating causes rather than reacting to the visible symptom of lower profit. Studying churn data and service costs provides evidence for deciding whether the problem is customer experience, pricing or operating cost. This is analytical thinking. Courage, overconfidence and random experimentation do not necessarily involve systematic evidence.