An entrepreneur aims to sell below the market price while maintaining quality. What is the main basis of this strategy?

Correct answer: Cost efficiency

Selling at a lower price while maintaining acceptable quality generally requires producing or operating more efficiently. The entrepreneur may reduce waste, improve processes, negotiate inputs, or use resources carefully so that total cost falls without compromising essential quality. Ignoring customers, producing without planning, or assuming unlimited resources cannot provide a reliable basis for a sustainable low-price strategy.