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A survey included only existing satisfied customers. What is the main limitation of the result?

Answer and explanation

Correct answer: Selection bias

Selection bias occurs because the sample was chosen in a way that favours satisfied existing customers. Dissatisfied customers, former customers, and potential customers may have different views, so the result cannot represent the whole market reliably. The other options are not limitations caused by this sampling choice.

Related tags

Selection BiasMarket ResearchQualities And Functions Of An EntrepreneurEntrepreneurial Skills IArtificial IntelligenceClass 9 Mcq

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