A small design change in an existing product greatly increases usefulness. Which myth does this reject?

Correct answer: Entrepreneurial innovation requires a completely new invention

The direct answer is C: entrepreneurial innovation requires a completely new invention. The example disproves this myth because an existing product becomes much more useful after only a small design improvement. Innovation means creating value through a new idea, process, feature, or improvement; it does not always mean inventing something from nothing. Step by step: there is an existing product; a designer notices a user need; a small change is made; the product becomes substantially more useful; therefore, meaningful innovation has occurred even though the product is not completely new. Option A, “a small change is always easy,” is wrong because even a small change may require research, testing, cost, and technical skill. Option B, “usefulness is more important than price,” is not the myth directly challenged; usefulness and price can both matter, depending on customers and the market. Option C is correct because it expresses the rejected belief that only a completely new invention can be entrepreneurial innovation. Option D, “an existing product has no risk,” is also false, but the example is mainly about whether improvement can count as innovation, not whether risk disappears. Improvement of an existing product is called incremental innovation. Memory cue: innovation can be “new to the user,” not necessarily “new to the whole world.”