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A new unfamiliar brand builds loyal customers through consistent quality and honest communication. Which myth does this reject?

Answer and explanation

Correct answer: Only famous brands can build trust

The direct answer is C: only famous brands can build trust. The example rejects this myth because an unfamiliar brand gains loyalty through repeated quality and honest communication. Trust is built when a business consistently does what it promises, gives reliable products or services, treats customers fairly, and communicates truthfully. Fame may give a brand initial attention, but fame alone does not guarantee trust. Option A is wrong because a new brand is not necessarily inexpensive; price can be low, medium, or high. Option B is wrong because honest communication is valuable, but the example does not prove that it is always superior to every form of advertising; responsible advertising can also inform people. Option C is correct because the example shows that an unknown brand can earn trust. Option D is wrong because discounts may attract first purchases, but loyalty also depends on quality, service, reliability, and trust. Memory cue: reputation may open the door, but consistent behaviour earns loyalty.

Related tags

Brand Fame MythCustomer LoyaltyQualityHonest CommunicationMyths About EntrepreneurshipEntrepreneurial Skills IArtificial IntelligenceClass 9 Mcq

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