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A digital platform suggests content based on a user's previous activity. What are the main benefit and risk?

Answer and explanation

Correct answer: The benefit is personalised content and the risk is a limited viewpoint or privacy concern

The governing concept is personalised digital service and its social and privacy implications. Analysing previous activity can help a platform recommend material that is more relevant and convenient, so option C correctly identifies the benefit. However, the same profiling may collect or infer personal information and repeatedly show similar viewpoints, creating privacy concerns and a narrow information experience. The other choices do not describe the main effects.

Related tags

PersonalisationPrivacyContent-RecommendationIntroduction To Ict And Its Role In Daily LifeIct (Information & Communication Technology) Skills IIct Information Communication Technology Skills IArtificial IntelligenceClass 9 Mcq

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