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A customer survey was positive but actual purchases were low. The entrepreneur examined sales data and behaviour. Which myth does this challenge?

Answer and explanation

Correct answer: A single source of evidence is always sufficient

Comparing different sources supports more reliable decisions. In exams do not treat one piece of evidence as final truth.

Related tags

Evidence MythCustomer SurveySales DataMarket ResearchMyths About EntrepreneurshipEntrepreneurial Skills IArtificial IntelligenceClass 9 Mcq

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