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A customer survey conflicted with sales data, so the entrepreneur conducted test purchases and interviews. Which quality does this show?

Answer and explanation

Correct answer: Evidence triangulation

Evidence triangulation compares information from different methods or sources to understand a situation more reliably. Test purchases and interviews can check whether the survey and sales records reflect actual customer behaviour. This is not fear or laziness, and it does not reject surveys; it tests them alongside other evidence.

Related tags

Evidence TriangulationMarket ResearchQualities And Functions Of An EntrepreneurEntrepreneurial Skills IArtificial IntelligenceClass 9 Mcq

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