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A business has a high customer satisfaction score but only ten percent of customers responded to the survey. What caution is appropriate?

Answer and explanation

Correct answer: The score may not represent the entire customer base

A ten-percent response rate may produce non-response bias because respondents can differ from customers who ignored the survey. Satisfied customers, highly dissatisfied customers, or particularly engaged users may be overrepresented. The score should therefore be treated cautiously and checked with broader, more representative evidence. A is correct.

Related tags

Customer-SurveyResponse-BiasIntroduction To EntrepreneurshipEntrepreneurial Skills IArtificial IntelligenceClass 9 Mcq

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