A student says an attractive business name can make even a weak product successful. What is the misconception?

Correct answer: Promotion can replace actual quality and customer experience

The direct answer is C: the misconception is that promotion or an attractive name can replace real quality and customer experience. A name helps people remember a business and may create initial interest, but customers usually judge what they receive: usefulness, safety, durability, fairness, service, and reliability. Reasoning: a name creates an expectation; the product and service create the actual experience; repeated customer support depends on that experience, so promotion alone cannot repair a weak product forever. C is correct. A is wrong because customers can notice and remember names, even though a name is not enough. B is wrong because branding can be useful for identity and recognition, but it is not all-powerful. D is wrong because a weak product is not necessarily expensive; weakness concerns quality or usefulness, not automatically price. Memory cue: a name opens the door, quality keeps the customer.