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An entrepreneur conducts market research but includes only questions that support the preferred idea. What problem does this illustrate?

Answer and explanation

Correct answer: Confirmation bias

Confirmation bias occurs when a person seeks or interprets information mainly to support an existing belief and neglects evidence that could disprove it. Such a survey is not neutral, so it may overstate demand and hide weaknesses. Good research includes open questions and contrary evidence. Therefore the problem is confirmation bias, option A.

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Confirmation-BiasMarket-ResearchIntroduction To EntrepreneurshipEntrepreneurial Skills IArtificial IntelligenceClass 9 Mcq

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