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An entrepreneur succeeds in a small test but the test included only friends. What should be done before a large investment?

Answer and explanation

Correct answer: Conduct another test with diverse real customers

Friends may be unusually supportive and may not share the needs, budget, or behaviour of the target market. Their feedback is useful for early refinement but is not representative evidence for a large investment. Testing with diverse real customers can reveal usability, objections, willingness to pay, and repeat-use patterns before scaling.

Related tags

Pilot TestingSampling BiasIntroduction To EntrepreneurshipEntrepreneurial Skills IArtificial IntelligenceClass 9 Mcq

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