An entrepreneur identifies the customer problem correctly but the solution is costlier and less convenient than existing options. How should the opportunity be evaluated?

Correct answer: Weak because the solution offers no comparative value

A genuine customer problem creates a starting point, but a viable opportunity also needs a solution that delivers enough value compared with alternatives. If the solution is more expensive and less convenient, customers have little reason to switch unless another important benefit offsets the disadvantages. Novelty alone does not prove competitiveness.