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A product has strong demand but customers complain that it fails quickly. What should the entrepreneur prioritize?

Answer and explanation

Correct answer: Identify and correct the root cause of the quality problem

Frequent failure is a quality problem that can increase returns, warranty costs, negative reviews, and loss of repeat customers. The entrepreneur should collect evidence, find the root cause in materials, design, or process, and test a corrective action. More advertising or deleting complaints hides the problem rather than solving it.

Related tags

Quality ControlRoot CauseIntroduction To EntrepreneurshipEntrepreneurial Skills IArtificial IntelligenceClass 9 Mcq

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