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An entrepreneur used only friends' opinions while testing a product. What is the main limitation of this test?

Answer and explanation

Correct answer: The sample may not represent the actual target market

Friends may be supportive, polite, or unlike the intended buyers, so their feedback can contain sampling bias. Their opinions may help generate early ideas, but they cannot by themselves estimate willingness to pay, usage problems, or demand in the target market. A diverse, relevant sample is better.

Related tags

Product TestingSampling BiasIntroduction To EntrepreneurshipEntrepreneurial Skills IArtificial IntelligenceClass 9 Mcq

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