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An enterprise offered a very low introductory price to attract customers and later raised charges suddenly. What risk mainly arises from this action?

Answer and explanation

Correct answer: Loss of customer trust

An introductory offer can be ethical when its period and later price are communicated clearly. A sudden or misleading increase may make customers feel deceived, causing loss of trust, complaints, and reputational damage. It does not automatically improve production or eliminate competitors.

Related tags

Pricing StrategyCustomer TrustIntroduction To EntrepreneurshipEntrepreneurial Skills IArtificial IntelligenceClass 9 Mcq

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