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In which situation would a new idea be considered a weak business opportunity despite being attractive?

Answer and explanation

Correct answer: The product is new, but it does not fulfil any real customer need

Option C is correct. An idea does not become a strong business opportunity merely because it is new or attractive. If it does not address a real customer need or problem, it is unlikely to generate sustained demand. Options A, B and D are positive indicators because they point to a clear problem, market demand, available resources or customer acceptance. Exam tip: When evaluating an opportunity, first check for a genuine customer need and market demand.

Related tags

EntrepreneurshipBusiness OpportunityCustomer NeedsMarket DemandIdea EvaluationIntroduction To EntrepreneurshipEntrepreneurial Skills IArtificial Intelligence

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