An entrepreneur keeps customer data secure and does not share it without permission. Which principle does this illustrate?

Correct answer: Privacy and ethical responsibility

Keeping customer data secure and using it only with proper permission protects people’s privacy. It also shows ethical responsibility because the entrepreneur respects customers’ rights and maintains trust. Aggressive selling concerns sales behaviour, cost leadership concerns competing through lower costs, and production expansion concerns increasing output; none of these directly explains responsible handling of personal information.