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Sales are rising in a business, but customer complaints are also increasing. What should the entrepreneur do?

Answer and explanation

Correct answer: Investigate the causes of complaints and improve quality

Rapidly increasing sales are not enough if customers are becoming dissatisfied. The entrepreneur should record the complaints, identify common causes, check the product or service process, and take corrective action. Improving quality can increase customer trust, repeat purchases, and long-term success. Focusing only on sales or deleting complaints hides the problem, while raising the price does not solve the underlying quality issue.

Related tags

Customer-ComplaintsQuality-ManagementCustomer-SatisfactionIntroduction To EntrepreneurshipEntrepreneurial Skills IArtificial IntelligenceClass 9 Mcq

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