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Why is customer satisfaction essential for an enterprise?

Answer and explanation

Correct answer: It increases repeat purchases and goodwill

Customer satisfaction means that a product or service meets or exceeds the customer’s reasonable expectations. Satisfied customers are more likely to buy again, recommend the enterprise to others and contribute to a trustworthy reputation or goodwill. This can support long-term sales, although it does not guarantee zero costs or remove competition. Therefore, option A states the relevant business benefit, while the other options make absolute and incorrect claims.

Related tags

Customer-SatisfactionCustomer-LoyaltyIntroduction To EntrepreneurshipEntrepreneurial Skills IArtificial IntelligenceClass 9 Mcq

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