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What is the role of a brand in business?

Answer and explanation

Correct answer: Giving a distinct identity to a product or business

A brand is the identifiable name, symbol, design, or overall identity associated with a product or business. Its role is to distinguish the offering from competitors and help customers recognise, remember, and evaluate it. Option B is correct because it states this identity-building function. A brand does not exist mainly to hide costs, stop customers, or reduce production.

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BrandIdentityBusinessIntroduction To EntrepreneurshipEntrepreneurial Skills IArtificial IntelligenceClass 9 Mcq

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