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What should an entrepreneur identify first before starting a business?

Answer and explanation

Correct answer: Customer needs

The governing business principle is that a viable enterprise begins with a real customer need or problem. By identifying what people require, an entrepreneur can design a useful product or service, estimate demand, and test whether customers may pay for it. Thus option B is correct. Shop colour and holidays are secondary decisions, and a personal hobby alone does not prove that a market exists.

Related tags

Customer NeedsBusiness IdeaMarketIntroduction To EntrepreneurshipEntrepreneurial Skills IArtificial IntelligenceClass 9 Mcq

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