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Which colour scheme can most strongly increase energy and appetite in a food advertisement?

Answer and explanation

Correct answer: Red orange and yellow

The governing concept is the psychological and visual association of warm, lively colours with activity and appetite in advertising. Red-orange and yellow form a bright warm palette that attracts attention and can suggest heat, energy and food appeal. Therefore option A is best. The blue, blue-violet, grey and black combinations are cooler or more restrained and commonly communicate calmness, distance or seriousness rather than appetite.

Related tags

Food AdvertisingWarm PaletteAppetiteEnergy ColoursWarm And Cool ColoursColour TheoryArt EducationClass 9 Mcq

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