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Which colour may be useful for showing appetite and energy in a food advertisement?

Answer and explanation

Correct answer: Orange

The governing concept is the communicative use of warm and cool colours in visual design. Orange is a warm, noticeable colour that can suggest warmth, enthusiasm, activity and appetite, so it is a suitable choice for a food advertisement and makes option A correct. Muted blue is more often linked with coolness and calm, while grey and black are neutral or sombre choices. Actual advertising decisions also depend on layout and culture, but the colour-theory answer is orange.

Related tags

Colour TheoryWarm ColoursFood AdvertisingOrangeVisual CommunicationWarm And Cool ColoursArt EducationClass 9 Mcq

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