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What is the purpose of writing the price in large dark letters in an advertisement?

Answer and explanation

Correct answer: To emphasize the price

The governing design principle is emphasis, often produced through contrast. Large lettering creates size contrast with smaller text, while dark lettering creates value contrast with a lighter background or surrounding type. These differences make the price prominent and easier to notice. Therefore option B is correct. Hiding the price, removing colour, or making every letter identical would reduce rather than increase visual emphasis.

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AdvertisementPriceEmphasisContrastPrinciples Of ArtArt EducationClass 9 Mcq

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