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If both the main image and title in a poster are very bright how can visual hierarchy be improved?

Answer and explanation

Correct answer: By giving one element stronger contrast and controlling the intensity of the other

The governing design concept is visual hierarchy: viewers should immediately recognise which element has priority. If the image and title are equally bright, they compete for attention. Option B is correct because stronger contrast can emphasise the intended focal element while reduced intensity lets the supporting element recede. Making both brighter or equal in size preserves competition, and a white background may reduce contrast rather than clarify it.

Related tags

Visual HierarchyIntensityContrastPoster DesignPoster ColourColour Balance In PostersPoster And Poster MakingArt Education

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