How can the title become the primary focus and the author's name the secondary focus on a book cover?

Correct answer: Give the title greater size and contrast and the name moderate importance

The governing concept is graded emphasis, which creates typographic hierarchy. The title should receive stronger signals such as larger scale, heavier weight, clearer placement, or greater contrast, while the author’s name remains readable but visually subordinate. Therefore, option B is correct. Equal treatment makes the hierarchy unclear, highlighting only the author reverses the priority, and blending both into the background weakens legibility.