How can the title be made the primary focus and the author's name the secondary focus on a book cover?

Correct answer: Make the title larger and higher in contrast, while keeping the author's name relatively smaller and less prominent

Visual hierarchy is created by giving elements different levels of emphasis. A larger title with stronger contrast is noticed first and therefore becomes the primary focus. A smaller, less contrasting author name remains readable but receives secondary emphasis. Equal treatment creates no clear order, making the author larger reverses the intended hierarchy, and matching the background weakens legibility. Therefore, option B is correct.