एक company ने कहा कि वह luxury market में जाएगी पर उसके brand पर discount image है। कौन सा strategic challenge है?
A company said it will enter luxury market but its brand has a discount image. What is the strategic challenge?
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A. brand perception और target position का gapGap between brand perception and target position
Simple Explanation
luxury positioning के लिए brand perception fit होना चाहिए। परीक्षा में current image और desired position देखें। / Brand perception should fit luxury positioning. In exams check current image and desired position.
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