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If a manager stopped a profitable advertisement because it could mislead consumers which principle is shown?

Answer and explanation

Correct answer: Ethical communication and code of conduct

The principle shown is ethical communication and a code of conduct. A manager must consider not only profit but also the honesty and social responsibility of the message given to customers. An advertisement should present products truthfully and should not take unfair advantage of consumers’ lack of information. Stopping a profitable advertisement because it might mislead people shows that ethical standards are being placed above immediate financial gain.

Option A is correct because it directly describes truthful and responsible business communication. Option B focuses only on market share and ignores consumer welfare. Option C concerns qualifications needed to enter a profession, while option D concerns office administration. The decision reflects professional conduct and helps maintain public trust in the organisation.

Related tags

ManagementProfessionEthical Communication

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