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A manager avoids false advertising even under market pressure. This is an example of which professional quality?

Answer and explanation

Correct answer: Ethical firmness and code of conduct

False advertising gives customers information that is untrue or misleading. A professional manager should be honest and should not abandon ethical standards merely because the market is competitive. Avoiding false advertising, even under pressure, shows ethical firmness and respect for a code of conduct. Thus, option A is the correct choice. The manager is protecting truthful communication and the interests of customers rather than seeking sales through deception.

The other options do not explain the behaviour. Entry control concerns who may enter a profession or organisation, association membership concerns belonging to a professional body, and technical training concerns job-related skills. None of them describes the decision to reject dishonest promotion. Ethical firmness means following accepted standards when an easier or more profitable action would be wrong.

Related tags

Management-As-ProfessionBusiness-StudiesClass-12

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