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A company used augmented reality to give customers a virtual product experience. This is an example of which dimension?

Answer and explanation

Correct answer: Technological dimension

The governing concept is the technological dimension, which includes innovations and applications that change how a business creates, presents or delivers value. Augmented reality uses digital tools to superimpose virtual information or images on a customer’s view, creating an interactive product experience. The defining feature is therefore the use of advanced digital technology, so option C is correct. Option A could concern changing customer tastes or lifestyles, but the stem focuses on the tool used to provide the experience. Option B would concern government decisions or political conditions. Option D would involve income, prices, costs or demand. Those factors may influence adoption, but they are not the direct dimension illustrated here.

Related tags

Business EnvironmentTechnological EnvironmentAugmented RealityBusiness StudiesClass 12 Mcq

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