If new mobile technology changes customers' buying habits, which environment does it indicate?

Correct answer: Technological environment

The governing concept is the technological environment, which includes inventions, innovations, digital systems, communication tools and changes in the methods used to produce, distribute or purchase goods. Mobile technology can alter how customers search for products, compare prices, place orders and make payments. Therefore, the change described in the question is caused by a technological factor, so option C is correct. Natural environment concerns climate and physical resources, while personal and office environment are not standard dimensions of the business environment in this context. The key examination clue is the phrase “new mobile technology.”